Packaging of any product needs to be thought carefully if you want to design the best suited to your product and customer’s needs. There are different types of materials that you can get for packaging. Paper boxes are in demand nowadays as they have some features that make them perfect for the product. It is necessary to get the best packaging solution that will be perfect for your product and requirements if you want it to fulfill its purpose.
Interesting facts about paper boxes
These boxes are made with good-quality material. They can package a variety of products. The material is safe and printing is simple on it as well.
The following are some qualities that make custom paper boxes in demand:
Packaging according to customer’s needs
Custom packaging allows a brand to create boxes that are perfect for the customer. They are made keeping the consumer base in mind. The brand does some research that figures out the age, gender, geographical location, etc. of the customer. With the data gathered one can create packaging which will attract the right consumers who will make a purchase.
These boxes can be designed in this way. For example, if the customer base is mostly kids, the boxes will look bright, cheerful, and colorful. They can also have pictures of popular cartoon characters printed on them.
Packaging for adults will be more decent and sophisticated. The design may mostly be simple and easy to understand.
Strong material
Kraft paper boxes are said to be sturdy. This is an important part of the packaging, i.e. to keep the merchandise safe. If products are not protected, packaging has lost its main purpose. You have to choose a material that will best keep your product safe.
The boxes should not break when in a store and also whilst being transported. This gives a bad image of the brand and it can also result in the product getting damaged.
Paper material is said to be strong and it also does not have dangerous chemicals that can harm people’s health. You need to keep this point in mind especially when packaging products that have to be consumed. It is vital to keep care of consumers health if you want to get loyal ones.
Environmentally friendly packaging
Paper boxes are “green”. They will not harm the environment as careless packaging does. It is now a necessity for businesses to choose sustainable packaging if they want to be seen as responsible. Many people now know what global warming, pollution, etc. do to the environment. These environmentally conscious consumers want to reduce this. They can do it by limiting their carbon footprint.
When a brand chooses to use packaging materials that are recyclable, biodegradable, reusable, etc., they are limiting their carbon footprint and helping customers do this also. These boxes are better for the environment. Careless packaging can deplete natural resources, end up in water bodies, etc. This impacts people’s health negatively as well.
Therefore, the brand that chooses to use these materials will be a responsible one.
Customized according to client’s choice
Paper boxes can be customized so that they are perfect. The size, shape, design, style of the box is made accordingly. These points are important if you want to get the best packaging.
Size matters because the one which is too large will result in the product moving. It can get damaged in this way and you will be spending extra money on packaging material. The cost of transportation will be more when the box is heavier. Packaging that is too small congests everything inside. The freshness of your items can be affected and the box can break damaging them.
It is possible to create a unique shaped box but you need to remember that an odd shape can compromise the safety of the merchandise. Be careful when considering the shape of the box.
Different style boxes can be made with this material. Custom box printing are those that have a transparent window. It is possible to check out the product inside through this window. These are those products that are brought after they are seen like lipstick, lip gloss, etc.
Gable boxes have a handle on top that makes it easy for people to hold them. Fast food, party favors, etc. are put these. You can even get pillow boxes, metalized ones, etc.
Easy to print important details
Kraft paper boxes are simple to print on. You can include text on them also. These details are important as they let shoppers know about what you are selling.
You need to include information that will aid consumers in figuring out whether they need the product or not. If you are selling food items, the details you will give include the ingredients, nutritional information, manufacturing and expiry dates, flavor, quantity, warnings, etc.
You may include signs on the packaging that help shoppers make a choice. For example, the Kosher sign lets Jews know if the product has ingredients that they are allowed to consume according to their religion.
Other information which will tell why your product is better than the competition should be included. For instance, if a food item has all-natural ingredients that are good for health, you will let customers know about this. It will encourage them to get your merchandise.
Help let the brand be known
Paper boxes can increase brand awareness when the boxes have a company logo printed on them. The logo helps consumers recognize which products are from your business.
You can also include contact details like the company’s address, phone number, email address, website, etc. This lets people get to know about your business.
Paper boxes are in demand because they can perfectly package a variety of products. The packaging can stand out and draw the eyes of those customers who will buy the product. In this way, sales are increased and the brand benefits. The packaging is good for the environment and is sturdy at the same time.
