Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning a great website strategy (that we slaved over) into an ineffective “brochure site” gives me heartburn. But sometimes you have to pick your battles.Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning a great website strategy (that we slaved over) into an ineffective “brochure site” gives me heartburn. But sometimes you have to pick your battles.
