While industry innovators are actively cooperating with nano influencers, not all companies have completely realized the benefits of partnering with micro-influencers. It is now often assumed that having a large number of followers equates to having a real effect on people. These are influencers with fewer than 10,000 followers who specialize in a narrow topic but have high interaction. Even if they just have a few followers, they have a large following and might be a worthwhile investment.
A nano influencer’s words, on the other hand, might have a far greater impact than one with hundreds of thousands of followers.
Be aware of your intended audience
You must have or build a persona and understand her behaviours, the kind of digital media material she consumes, and how she behaves, among other things. Brands looking for nano influencers in India can take the best influencer marketing services from the platforms like DoYourThing.
To get the most out of your research, chat to your existing consumers and find out which digital platforms they use the most, which influencers they follow, and what factors they consider when purchasing a product.
All of these considerations are critical in determining how to approach, nurture, and create rapport with your target audience, as well as which influencers you may collaborate with to reach out to potential prospects.
Identify the Correct Influencers
Don’t get hung up on an influencer’s quantity of followers. It’s critical to find an influencer who shares your brand’s values and target demographic.
Other factors to consider are the influencer’s language, or if he speaks the same language as your firm, his impression, and the digital platforms on which he is active, as well as whether the price he charges are within your budget.
Nano-influencers are a better fit for your business
The majority of nano influencers tailor their material to a certain niche or sector. This is why marketers may utilize nano influencers to reach out to diverse demographics and better position their products. By targeting the proper producers and creating original content, you can make your ads more distinctive and relevant to each of these categories. In addition, it’s a terrific approach to test your product or service in a new niche, as the public reacts and the nano influencer may foresee possible reaction.
It’s no longer only about the quantity of followers when it comes to influencer marketing. It’s also a question of connectability and engagement. Micro and nano influencers are having a major impact as a result of this influencer marketing trend. Even though they have a modest following, they usually have a very active audience. As a result, they may assist you in lowering your cost per convert.
In exchange for more curated content, bigger influencers can command a higher pay as professionals. However, we discovered that one macro influencer’s funding may easily support 50 nano influencers!
To put it another way, nano influencer platforms may help you acquire more eyes, engagement, and revenue over time. Your brand message will reach the appropriate demographic since nano influencer and their followers share common interests. Brands benefit from a high return on investment.