As an entrepreneur, you have to understand the importance of marketing. If you do not know marketing, your business would fail due to the absence of new customers. If you do not have put effort into this mission, then now is the time to start.
Sales funnel is a marketing strategy that is described in a diagram form. Its top category represents the potential customers whereas its bottom category represents the smallest and committed customers.
In this article, we will describe to you all the five strategies which you require to build traffic before you launch your funnel. You have to follow these five steps to construct your own simple online sales funnel.
- Create a great landing page:
You must always create a great landing page as the landing page of your website is a first impression which your potential customers will instantly have of your business. Therefore, you must give it a lot of time and focus to create it. You must make sure to give a good time to it so that it looks great. If you are having a good landing page, it will also encourage the visitors to sign up for some sort of list or to subscribe to the website. This also provides you all the important contact information. This information then becomes your first line of communication.
- Present a front-end offer:
This is the next strategy to create a great sales funnel. You must present the opportunity to buy a product or procure your service to your potential customers. When you are constructing your associated upsell offers and the main front end products, then you must be creating them with an additional mind-set of how this will help you create more desire for the next offer. In simple words, we can say that at this step you should be pre-selling your next step in the funnel.
- Give an upsell offer on the back end:
The next strategy is to give an upsell offer on the back end. It means that you must provide your customers who are buying your product or service the opportunity to upgrade or upsell that service.
For example, you can create an offer which provides your customers with more benefits if he or she upgrades that very service. This is called an upsell strategy.
In simple words, you can say that it is a steak dinner to the regular offers, but if your customer chooses to upgrade then you will be offering your customer more substances. With this, you will earn more money because an upsell typically involves a larger and expensive service or item. So with this strategy, you can earn more money and more profit.
- Offer a downsize option:
This is the same as the upsell offer. In the upsell offer you encourage your customers to upgrade your services, but in this case, your funnel calls for you to offer a downgrade option to your customers.
A downsize option doesn’t mean failure so you should not think that you are going for a loss of sale. But this is a way to keep a customer who is unable to buy your product or service due to budget constraints. You must remember that these constraints can change. You must offer these type of customers the cheaper options so that they become your permanent and potential customers.
- Keep it going:
This is the last step to create your sales funnel. All you have to do is to keep your momentum going. You must make sure that all the new customers are happy with your product or service and you must follow them up. You can do this by offering membership-based rewards and programs. With this, you will remain in contact with your customers and also give you the perfect chance for telling them about your new services and deals.
You must make sure to follow all these steps to benefit your particular business. I am sure that every business can benefit from the sales funnel model. You can learn more from Sarkis-web Design.com.
