We create a website for our business, to share our knowledge through blogging and for many other reason but we start feeling low when our website doesn’t do well. We start losing our confidence, our patience. At that moment Search Engine Optimization (SEO) worked like a magic wand for us. A website is like a small plant which requires good care and optimization to become a tree. SEO does this entire thing for our website.
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What Is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of making a website more visible to the Search Engine so that whenever anyone types a keyword (main word relating to particular Niece) that particular site should be visible everywhere. In short, Search Engine Optimization (SEO) is a way to driving customers to your business via online platforms.
What and How SEO Can Do For You?
SEO is a great tool to optimize any website. It can do magic for any website. The things SEO can do for any website can be seen as below:
- SEO helps small business owners create a fast, user-friendly and valuable website.
- SEO helps make the site visible to Search engines( Ex-Google)
- It helps rank your website
- SEO is very useful to improve the volume and quality of traffic to a website.
- SEO is very important for improving Buying Cycles.
- SEO is Cheap source for getting business
- Last but not least SEO does not sleep
SEO Helps Small Business Owners Create Fast, User Friendly And Valuable Websites: Every Business wants to run their business online and rank on Google, but only some of them really make this dream come true. Do you really want to know how they do this, without even investing any extra money? Here are the magic things:
- SEO guide you to choose a relevant domain name relevant to your niche as it will increase your website value
- SEO helps you in keyword research which make your website full of relevant keyword
- It helps you to plan out your website architecture
- SEO is very important at the time of Page URL optimization
- Alt Text, Caption, help increase the visibility of your website images
- With the help of On-Page SEO, the content of your website become popular and off-Page SEO will help you to bring traffic to your website.
- SEO Help Make Site Visible To Search Engines (Ex-Google):
Creating a website is easy, keep that site going is also ok but it is really tough to rank any website on the Top Search Engine such as Google. It requires lots of effort and knowledge to do so. SEO really work s as a loyal friend at this time and helps in increasing the visibility of the website so that more traffic could come at your website and more traffic means more visibility.
- SEO Help optimize website page content, A rich content always attract users
- SEO tools such as Yoast and ALL In One SEO help us creating good Meta description and title tags for our pages. Giving good Meta descriptions is important to attract users.
- If a site takes time to load than there is a possibility to lose quality traffic. SEO help to increase the speed of the website.
- With the help of Off-Page SEO (Backlink), Drive traffic towards the website.
- It Helps Rank Your Website:
Do we guys ever visit the 2nd or 3rd page of Google when we search about something, no right? Then how can we think others will do that? It is on our mind that the thing which comes first is always best and this thing is mandatory when it comes to search engine result. So ranking our website on the first page of Google or any other search engine is a must if you want something in return from your website.
- With the help of off-page SEO, we can create a backlink from relevant sites. Backlink not only help us increase the DA PA of one website but it also drives traffic towards our website.
- Guest Posting, Directory Submission, Article Submission, Social Bookmarking, Blog Commenting are some of the popular ways of creating backlink.
- Beautifully optimize websites always attract the user.
- Following On-Page SEO rule such as the use of H1, H2, H3, Images with Alt Text helps increase the Goodwill of our website.
SEO Is Very Useful To Improve The Volume And Quality Of Traffic To A Website: If traffic comes to your website but they were not spending enough time at your website or they are not doing any activity then you won’t be able to retain your traffic. So getting quality Traffic is important to maintain the credibility of your website.
- Use of quality Keyword density and placement is important to improve the volume and quality of Traffic to a website.
- With the help of SEO we can create a user- friendly website which ultimately helps more engagement toward one website.
- SEO is free so it will save your money and you can use this saved money to do something more fruitful for your business.
- SEO can be done anytime, anywhere so it is very flexible.
SEO Is Very Important For Improving Buying Cycles:
Now a day’s most of the people prefer online buying and selling. So it is the duty of online service provider to attract valuable customers towards their business and retain them also for further business, but if the first experience of that particular customer is not good then he/she will never come back. That’s why doing good SEO on your website is important for your business, here is the reason How SEO can help improving Buying Cycles?
- Search engine optimization is a significant part of your promoting blend. Absolutely, just SEO won’t ensure the transformations on your site. Yet, it very well may be a headliner in your showcasing procedure. The showcasing endeavors of internet- based life, marketing, and different techniques will supplement your SEO objectives.
- SEO act like a magnet for your business whose aim is to attract valuable lead for your website. Valuable traffic means good buying and selling.
- SEO opens doors of earnings for you whether in terms of free advertising or through ad sense
- SEO will influence social sharing. In this digital era, every business tries to be active on social media like Facebook, Twitter, and others. SEO plays a crucial role here as well. The content shared on social networks by users has a direct relation to SEO specific parameters such as the Meta description, title tags, etc.
SEO Is Cheap Source For Getting Business:
A Website with good SEO open doors of income. With the use of SEO both the look and quality of a website increases which ultimately end up giving you business. If we go for Traditional Marketing, or for any other kind of promotion than we have to invest money for that where SEO doesn’t require any money.
- SEO is free and long -lasting
- It is flexible
- Very Interesting things to do
- Its help build trust and credibility of your website
Last But Not Least SEO Does Not Sleep:
Though doing SEO is not a task of eating cakes, its require lots of creativity and effort after that only it will show the result, but, once you are done finishing it properly, it won’t let you down.
CONCLUSION:
Though we all know SEO is a source of increasing the visibility of our website it is more than this. SEO doesn’t require any investment but it can prove to be a great investment if we use it wisely. SEO is actually an ingredient we should consider while planning the website design and development, URL Syntax, content management system (CMS). Without SEO ranking any website organically is nothing.
