Advertising your brand in elevator doors! How does that sound? Of the box and incredible? But no, it is quite possible in 2018. The various elevator advertising company have come forth with the sole aim of capturing people’s attention in the elevators, through lift door advertising. Through this, a larger audience can be reached.
Advertisement being the sole link between business and customers, there is nothing weird in using the space on the elevator door for the purpose! Elevator advertising company initially started out in one particular city but now it has spread over to Indirapuram, Vaishali, Vasundhara, and Noida and the regions of Delhi NCR and thereby reaching out to more than 25000 families, and the number is going up!
The operative team came up with this idea keeping in mind a particular thought which is – a general person uses the elevator in a residential or official complex at least 4 times in a day, each time spending around 50 seconds in an elevator. Now, without any net connection in the elevator, due to it being a secluded place, they are forced to stare at the walls. The walls are either showing date or temperature or some general rules and regulations to be followed in the elevator.
Instead, of that, if the walls are adorned with colourful and attractive advertisements, they will be bound to read it. With these, the number of digital elevators ads is gradually on the up. Some reputed brands and companies like State Bank of India, Aditya Birla Group, Jawed Habib’s Salon have embraced the digital elevator ads. In general, the clients hale from a various number of sectors like Banking, Salon, Restaurants, Optical, Healthcare, Education, Supermarket, Optical, Banquets, Farms, Real Estate, Dairy Farm, Sanitaryware and Electricals, Mattress and Handloom, Event Management and many more.
The vision and mission of elevator advertising companies are easy to reach out to people amidst their day to day activities, to make use of a digital vacuum space which is generally dull and boring. Of course, the vision is to increase the brand value of the thousands of brands in the market right now, to promote brand loyalty for a place of trust among customers and for brand retention.
The working purview of elevator agencies is as follows:
- Elevator agency provides space for advertisement inside the lifts of residential or office area.
- A frame of dimension 15” × 21” is installed in the lift.
- The agencies place a poster of size 13” × 19”.
- Maintaining and replacing the posters as and when required.
A reading of the above article will make you realize why partnering with these elevator companies will have a huge advantage for you and your company. After commissioning the apartment, advertisement in the lifts will help attract customers, and will also help in generating revenues. These companies usually have a contract deal of one to a three-year term, the builder of the buildings will get a good return while the residents will be kept informed about the latest deals.
