Key account management training is very important because key account management can create a great change in selling practices. This emerged just two decades ago.
Key account management (KAM) is typically different from other organizational processes that are used by businesses to manage their relationships with customers. Below are some ways to become a successful key account manager:
KAM is not a sales technique
It is important to understand that implementation of KAM does not take just a few months but it takes many years. KAM can bring forth organizational change. It is not something that is encompassed in the sales department. KAM is the commitment to coexist and work differently with customers. This means that other suppliers should support and understand KAM.
Get high-level buy-in
It is important to have a high level of sponsorship in order to achieve a change in the organization of this magnitude. Key account management training Australia needs money and there should be people and companies around to support this.
Appoint a champion
The organization should first accept that it is embarking on a major change. The senior managers in the organization should also understand the meaning of KAM and accept it. Then the next step should be to find a champion for the program, someone who is dedicated to driving the implementation of the changes. This should be someone with a higher position in the organization.
After proper key account management training, the champion should lead the team to achieve the agenda and they need the necessary support to make substantial changes. The champion has to have the passion for the program and should be influential. It should be someone everyone will listen to and obey. The champion should have the ability to communicate to other people and sell the message about it within the company. Read More: https://www.kona.com.au/key-account-management-training/
