“Is SEO a good career choice??”- This question has been cropping up a lot recently. Well, don’t be confused anymore. Here’s the answer. And it’s a big YES. In fact, it’s an excellent career option. This would provide you with a broader range of marketing options in your career. The SEO career has many branches to choose from such as Search Analysts, Link Builders, Social Media Marketers, Content Writers and last but not the least Web Designers.
So now you may ask if an SEO career is a good choice in India, specifically. Well to be honest and speaking by analyzing the data, it is quite sure that SEO career has made its way in India. Still, though not many people are aware of it. Don’t believe me, you may check it out yourself. If you peek into history and all the recent advertisements on popular job webpages, you will notice that the need for well-trained SEO professionals in India is growing at a high rate.
Let’s have a detailed insight about this career choice, Yes I’m talking about qualifications. A Bachelor’s Degree in Marketing, Communications, Business or any related field is required (Engineering is preferred). At least 2 years of SEO work experience is required (the more the work experience, the more will be the salary). Experience in Information Technology or Information Systems may also be required with additional to Marketing experience.
Here comes the interesting part, Yes the salary. The average salary for SEO Lead in India is about Rs. 300,000 per annum. But as discussed earlier, the more is work experience the more is the pay but if you have a skill in Social Media Marketing you will automatically have a higher demand than the rest of the people who don’t. Anyway, you achieve a wider scope upon having more than 10 years of work experience in this field and can easily move on to other jobs with a better paycheck.
Now if you have a higher aim and planning to become an SEO expert. Here’s some piece of advice you could use. Firstly, you need to understand how the search engines work and get to know the basic search engine marketing concepts. Understand what it means to be a true SEO expert. And of course, you need to choose the right SEO training. Always be informed about SEO changes and choosing the right SEO tools means choosing the right gear for a battle. Never be afraid to demonstrate your SEO expertise and go off the book. Practice and Perfect your skills. If you an SEO expert role model, just be focused and patient. You can achieve more than them.
Speaking of an SEO expert Yugan Jaitly is one of the big fishes in the ocean. He’s a Senior SEO/PPC Manager in private company. He is a Marketing professional with more than seven years of digital experience in e-commerce, interactive strategy, and digital marketing. He specializes in SEO, SEM, SMO, SMM, Pay Per Click Management, Affiliate Marketing, Email Marketing, Mobile Marketing, and ORM. So Aim Big, Achieve Bigger.
