Have you found a good flow of traffic in your store in the past few months? Still, you have noticed no increase in the number of sales. Ultimately, there is no difference in your monthly revenues. Although the store visitors reach your product pages, they do not buy your product. What is the problem with your product pages? Why are they not effective in converting the leads to customers? You need to start a product conversion campaign for your eCommerce platform. On an eCommerce search engine optimization site, you can find professional help to increase the conversion rate.
Know the psychology of your target audience–
Psychology is one of the major factors to find optimal conversion rates in the product pages. You have to know some psychological concepts and principles to drive several customers. For instance, you need to learn about-
- The sense of urgency- It is the feeling of buying the product before a special offer ends.
- Reciprocity- It is the sense of getting something free of cost for buying a product
- Social proof- It proves how others have obtained benefits from using the product.
- Scarcity- It stimulates the feeling that the buyer must buy the product before it goes out of stock.
Educate your store visitors by adding a FAQ section–
Some potential buyers may not like to know how your products are different from other brands. They access your site to get help and increase their knowledge about the desired products.
Thus, your first task is to grow a relationship with your potential customers and then sell products. Your FAQs will solve their issues. You need to convince readers to buy your products, as they are valuable.
In the FAQ section, you may add information about-
- The payment modes
- Delivery time
- Shipping costs
- Return and refund rules.
Make your product description more engaging–
You cannot overlook this step for a product page conversion campaign. You may have thought of writing a sales copy on your eCommerce product pages. However, you must write product descriptions properly. Besides, it is essential to include another copy with a CTA button. It will help in increasing the conversion rate.
While writing your product description, you must not make it robotic and highly descriptive. Try to create original content related to the product.
Check your website speed–
Modern consumers always prefer minimalistic designs in eCommerce sites. Websites with uncomplicated designs do not load fast. Moreover, 50% of smartphone users leave websites that take more than 3 to 4 seconds to load pages. In some cases, the load time can range from 8 to 11 seconds. When you find this problem, you have to take some steps-
- Use the latest CMS version.
- Lower the HTTP requests on your websites
- Repair your broken links
- Compress your images and files
- Ensure that your site is mobile-friendly
- Test your eCommerce website speed
Make your eCommerce product page clutter-free–
Have you checked the web platforms of different reputed brands? You will find their sites without any irrelevant elements. Thus, you need to remove the clutter to let your shoppers use a clean interface. It will enable buyers to focus more on your products. Ultimately, it will result in a higher conversion rate.
You may add the most useful and relevant details with clear photos. Keep up some white space on your page. It is important to add a CTA button and topography.
Add customer reviews to every product page–
Lots of eCommerce store owners like to invest in advertisements on different platforms. Although they are potential, customer reviews are more effective.
More than 90% of buyers read reviews before purchasing a product. They like to trust reviews, as genuine customers post the content. Thus, you must display your customer reviews to gain the trust of new customers.
Not all reviews will be positive. You must respond to the negative comments. The reputation management professionals can manage your negative reviews rightly.
Use quality videos and images for your product pages–
Another way of increasing the product conversion rates is to display interesting and interactive videos. For instance, you have to show how to use your products to gain value. Your product images also help in raising the conversion rates.
However, you must focus on the image and video sizes for your product pages. The best product images will convince visitors to purchase your products.
The quality photos will-
- Present a clear concept
- Develop a positive impression
- Increase the number of social shares
- Develop brand consistency
- Make your business different from competitors
You have now understood the best ways for converting the product page visitors into customers. It is better to hire professionals to accomplish this task for you. You will find the result within a short time. Slight modifications to the product pages will give you the best result.
