“Doubtful it stood; As two spent swimmers, that do cling together
And choke their art.”- Macbeth, William Shakespeare
Although not really trying to “choke” each other, digital and print marketing are indeed having a tough time “swimming” alongside each other. And although digital marketing is on the rise, print marketing still has its own special favorable spot in the books of successful business strategies.
One such powerful means of print marketing is catalog printing. A catalog can come to serve effectively in business meetings and letting your target audience know about your company. A high-quality catalog stands for your brand’s professionalism, its reputation, capabilities, and message.
However, be it catalogs or brochures), it is important to have an attractive design that can grab the attention of the audience at one go.
Here are 6 steps which will help you to design your brochures or catalogs:
- Aim: First of all, you have to decide about the motive of your catalogs or brochures. What do you want to use them for? Do you want to promote your new brand? Or do you want to promote your services or products? Or are you providing seasonal offers and discounts? Every single one of these has a different set of requirements to be fulfilled in order to have an effective promotion.
You should have a clear idea of the message your catalog or brochure will carry which will help you target them better.
- Budget: This is another important aspect while opting for your brochure and catalog printing services. Based on your budget, you should plan to design them. This involves the paper stock, the finish, lamination and other embellishments, and the total number of prints you need. Your budget also depends upon your target audience. You might want to opt for a higher print quality if you are targeting the affluent classes. Here is a more sorted presentation of what incorporates your budget:
- Research (if need be)
- Design
- Copywriting, Editing
- Infographics
- Photography( clicked or otherwise)
- Print and project management
- Run a check: A great way to know more about designing your catalogs and brochures is to check and find out what your competitors are doing. Another way is to look up the internet. It will give you an infinite number of ideas on how to design your print means. One such example can be by visitingBehance (an Adobe-owned social networking platform that showcases creative work from all around the world.) to take a look at what other companies have been doing. This will certainly get you an idea of what would suit you based on the format, size, typography, colors, style, and photography.
- Content Outline: Prepare your content outline beforehand so that while you are opting for your online brochure printing or catalog printing, any revision or mistake does not cost you time or money. All you have to do is make the necessary changes and send the design for print at once. This also helps reduce the turnaround time.
- Infographics: Custom brochure and catalog printing services let you attach infographics instead of regular details that include data and figures like those of sales, revenue, etc. Choosing to present them in the form of graphical images prevents the audience from getting bored reading the otherwise small details. This also helps you communicate your points faster.
- Printing Service Provider: The most important decision while going for your catalog printing is to decide which printing agency you should choose. Opt for one which allows you to save more while taking care of all your requirements. Make sure to go through their reviews. Get to know how they work in detail so that there are no “surprises” for you later.
Be it for catalog or custom brochure printing, it is important to design them in the perfect manner. Keeping the 6 above-mentioned points in mind will not only give your brand identity but also make you look professional in front of your target audience.
